Data discovery capabilities are dominating new purchasing requirements, even for larger deployments, as alternatives to traditional BI tools. But “governed data discovery” — the ability to meet the dual demands of enterprise IT and business users — remains a challenge unmet by any one vendor.
The BI and analytics platform market is in the middle of an accelerated transformation from BI systems used primarily for measurement and reporting to those that also support analysis, prediction, forecasting and optimization. Because of the growing importance of advanced analytics for descriptive, prescriptive and predictive modeling, forecasting, simulation and optimization (see “Extend Your Portfolio of Analytics Capabilities”) in the BI and information management applications and infrastructure that companies are building — often with different buyers driving purchasing and different vendors offering solutions — this year Gartner has also published a Magic Quadrant exclusively on predictive and prescriptive analytics platforms (see Note 1). Vendors offering both sets of capabilities are featured in both Magic Quadrants.