The balanced business scorecard was developed by Robert S Kaplan and David P Norton to overcome an imbalance in business planning. If you accept that what gets measured gets done, then it is unfortunate if you only measure money.
The traditional means of measuring success through financial performance focuses on achievement to date. It is backward looking and can be counter productive in terms of securing a successful financial future. As Kaplan and Norton say “Financial measures are inadequate for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology and innovation.”